What do two pairs of blue jeans, 39 plastic bottles, and 31,251 soybeans have in common? You can find them as materials in the new 2013 Ford Fusion.
Product sustainability manager, Carrie Majeske, stated,
“Building vehicles with great fuel economy is our highest priority in reducing impact on the environment… With every new product design, we also are charged with increasing the use of renewable and recyclable materials in our cars, utilities, and trucks to reduce impact on the environment.”
How is Ford doing this?
Ford’s new Global Brand Promise “Go Further” is centered on three core values of ingenuity, attainability, and people serving people.
The ingenuity of Ford comes in the form of building vehicles while utilizing sustainable materials.
Sound-absorbing material to reduce road, wind, and powertrain noise, come in the form of more than two pairs of average-sized blue jeans. The cotton is included with other noise-reducing techniques previously used in order to offer a quieter, relaxing driving environment, in the 2013 Fusion.
Ford invites you to sit on their soybeans, as the foam used in the seat cushions, head restraints, and seat backs use soy-based sustainable materials. The soy-based material was first introduced into the 2007 Mustang and now is used in every vehicle that is built in North America. The use of soy foam reduced petroleum production by over 5 million pounds and carbon dioxide emissions by over 20 million pounds annually.
Unifi creates REPREVE® chips made from recycled water bottles, turned into yarn, which is made into the cloth used in the 2012 Focus electric and in some 2013 Fusions models. Additionally, 25 recycled 20-ounce water bottles comprise the carpet of each new Escape.
Other Post-Consumer Materials
Every 2013 Fusion uses recycled car battery casings for fender splash shields and other underbody components. The Escape’s gaskets and seals are derived from 25% post-consumer recycled tire particulate and wheat straw was used to construct some plastic bins in the 2010 Ford Flex.
Global Sustainability Director, John Viefa said,
“We cannot continue to pull resources from the planet to create products. “
He further mentioned that there is a responsibility to create fuel efficient vehicles and show the consumer how to better use the product in order to obtain more efficiency.
Ford continues to search for non-metal recycled bio-based materials in order to further protect the planet from over-use of precious resources, while reducing, reusing, and recycling to minimize the company’s environmental footprint.
Editor’s Note: For more information about the sustainable materials being used by Ford, click here to open the Ford Sustainable Materials Fact Sheet